Great hospitality has a remarkable ability to transport you.

Not through spectacle, but through atmosphere.

That was exactly what Broadwick Soho achieved as it welcomed El Fenn to London for an evening inspired by one of Marrakech's most iconic addresses. The result was more than a launch party. It was an atmosphere. A meeting of two places that understand the beauty of slowing down, gathering well, and creating spaces people want to return to.

It felt like a natural place for Palmaráe to be.

 

A Shared Sense of Place

The partnership between Broadwick Soho and El Fenn is rooted in a shared appreciation for design, hospitality and culture.

Stepping inside, Soho gave way to something softer. Rich textures, warm light and carefully considered details echoed the effortless character that has made El Fenn one of Marrakech's most celebrated destinations.

It reminded us that the best hospitality isn't about excess.

It's about making people feel welcome.

 

 

The Ritual of Gathering

Throughout the evening, guests gathered over conversations, music and beautifully crafted serves featuring Palmaráe.

These are the moments we believe deserve celebrating.

Not because of the drink itself, but because of what surrounds it. The people. The setting. The unhurried conversations that stretch long after sunset.

Our inspiration has always come from the rituals found across Marrakech, where hospitality is instinctive and every table feels like an invitation to stay a little longer.

Seeing those same values reflected in the heart of Soho felt quietly special.

 

Marrakech Beyond Marrakech

One of the things we admire most about El Fenn is that it has become far more than a hotel.

It has become a reference point for creative travellers seeking places with soul, character and warmth.

That same spirit carried through the evening at Broadwick Soho. Not as a recreation of Marrakech, but as an interpretation of it. A reminder that great hospitality is less about geography than generosity.

The best destinations leave an impression because of how they make you feel.

That feeling can exist anywhere.

 

A Natural Partnership

At Palmaráe, we're continually drawn towards people and places that share our outlook on travel, design and hosting.

The Broadwick Soho x El Fenn collaboration was a celebration of exactly that.

A thoughtful evening where culture, conversation and beautifully crafted spaces came together naturally.

As the evening came to a close, London remained outside. Inside, for a few unhurried hours, it felt as though the distance to Marrakech had become just a little shorter.

 

 

Discover Palmaráe

Inspired by Marrakech and distilled in Cognac, Palmaráe Golden Gin Premier Cru brings together 19 botanicals, including Medjool dates, Moroccan mint, orange blossom and mandarin, creating a distinctive golden gin made for slow evenings, memorable tables and meaningful company.